Getting Started … Getting Published

There’s a great saying that most of you in sales and marketing probably already know and use: “Successful people do what unsuccessful people don’t want to do. And that really holds for getting started getting published. The good news is that today’s technology (e-mail, Internet, etc) make writing and research easier than ever. The bad news is that the best-selling books every year are still on topics of sex, money, or dieting.

So how does a sales and marketing professional get started in the publishing game? You may be surprised by what I suggest as the first step. Continue Reading →

How to Work With a Co-Author

By Cyndi Maxey and Barry Lyerly

NSA-Illinois member Cyndi Maxey and her co-author Barry Lyerly share some tips on how to co-author a book based on their book Training from the Heart, Developing Your Natural Training Abilities to Inspire the Learner and Drive Performance on the Job, (2000) ASTD Books, Alexandria, VA. Continue Reading →